What Is Oud?

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Oud is one of the most prized ingredients in the world of perfumery, known for its rich, woody, smoky, and slightly sweet aroma. Derived from the resinous heartwood of agarwood trees, oud is valued for its rarity, depth, and exceptional longevity. Often called “liquid gold,” it has been used for centuries in Arabic and oriental fragrances to create bold and luxurious scent profiles. What makes oud unique is its ability to evolve on the skin, revealing different layers over time and leaving a lasting impression that fragrance lovers around the world admire.